Congratulations Nate Anderson for being published in Daily Herald.
Published by:
M. Nathan Anderson, DMD, and Sara DavisDaily Herald
April 6, 2018
This article originally appeared in the Principles of Practice Management e-newsletter. Subscribe to this informative twice monthly practice management ENL here.
You’re an excellent dentist with fantastic credentials. After years of working in a multi-dentist practice with several locations, you decide to make the break and branch out on your own. Your patients loved you, and you assumed enough of them would follow you to your new office. But, not many did. Now what do you do?
If you want your dental practice to thrive, you need at least 24 new patients per month. Plus, you’ve got the problem of attrition—the average dental office loses 15% to 20% of its patient base every year. You need new marketing strategies that work to attract new patients.
Here are five valuable ideas that worked for us to attract those important new patients.
1. Be active in the community
When people see you involved in community events, they’ll feel connected and more likely to choose your practice over other dentists. So what can you do?
You can help a sports team. Your community has a variety of sports teams in recreational and school leagues. You can buy advertising on banners and other signs displayed at games, or sponsor a team and get your name on a jersey. Parents will want to use a dentist who helps their kids, and kids will be more comfortable with a dentist whose name they know.