Advanced Management Company Case Study
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“Stage Marketing excels in efficiency, time, management, strategy, and creativity. The combination of these functional skills has enhanced our business and helped us meet our goals.”
– Camille Krahe
Brand and Marketing Director, AMC
The Challenge
About AMC
Advanced Management Company (AMC) is a privately-owned property management company, started in 1982 and built on a foundation of ethical business practices. Those same principles are in place today, serving over 10,000 families in Southern California. AMC aims to deliver the highest-quality apartments and first-class customer service you can find.
“There’s still much to do as we continue to grow the number of communities we acquire, renovate, and manage throughout Southern California. We’re looking forward to continuing our partnership with Stage Marketing for many years to come.”
Brand and Marketing Director, AMC
How Stage Marketing Helped
Content
From April to December, we wrote over 800 articles for publication on the AMC websites. We reached this number while staying within the budget by first writing an original article for one AMC property, then rewriting/repurposing it multiple times for other properties.
This process enabled Stage Marketing to produce more articles in less time than it would usually have required. Every article was customized to reference its respective property’s location, highlighting local businesses, attractions, etc.
Fine-Tuning Ads, Doubling CTR
Social Posts
- Developed consistent posting schedule on all relevant social channels
- Expanded social presence to Google My Business
- Collaborated directly with property managers to gather feedback and create customized content
Ads
- Launched 28 campaigns on Google
- Launched 14 campaigns on Facebook
- Launched 3 campaigns on Instagram
Website Performance
- Improved the average page load speed from 10.1 seconds to 2.2 seconds load time by using Cloudflare
- Improved ADA compliance
- Optimized site with CCPA cookie disclosure standards
In order to obtain healthy websites and SEO site scores, we made the following updates:
- Removed any/all duplicate content
- Optimized all of the web images
- Added metadata to all of the pages/blog posts
- Checked for any broken internal and external links
- Removed and/or minified any uncompressed JavaScript and CSS files
SEO Health
The average health score of all AMC properties has increased from 85% to 95%.
