David Ogilvy, widely considered the father of modern advertising, said, “On the average, five times as many people read the headlines as read the body copy.” Today, search engines only crawl and display the first seventy characters of your title and a small amount of...
Google’s mobile-friendly algorithm boost is officially here. The new mobile update will give an extra boost to mobile-friendly websites in searches conducted on mobile devices. These changes were announced back in March with the assurance that, if you are already...
It’s no secret that images are an important part of your social media content. They attract attention and stand out among the information that floods our social news feeds. In fact, social media posts with visuals deliver 180 percent greater engagement. The tricky...
Logo design is, naturally, an art. The strategies behind designing a successful and memorable logo involve goal setting, research, development, feedback, and careful revision. See how to create a dynamic and effective logo with the following process: Step 1:...
