Logo design is, naturally, an art. The strategies behind designing a successful and memorable logo involve goal setting, research, development, feedback, and careful revision. See how to create a dynamic and effective logo with the following process: Step 1:...
Emails play an essential role in business communication. Incorporate the recommendations in the following pages as you craft emails for targeted HCP recipients. As you master these basic email practices, use analytics and metrics along with real-time personalization...
A good first impression could mean the difference between getting a new client or customer and walking away empty-handed. Your logo is the first impression for many of your potential clients or customers—whether they see it on a building, letterhead, website, or...
Have you ever followed Dear Abby? Or tuned into the latest Dave Barry column? I happen to look forward to The Grumpy Gardener column that appears every month in Southern Living Magazine. His tone makes it undeniably clear he cares very little about people and more...
In order to grow, every company is looking for exposure. They want to get their name out there as well as the reliability of their products, services, and goods. All they need to do is put it on their website, right? Wrong. One of the greatest assets to any...
You walk through the entryway doors to a crisp, air-conditioned oasis. All around you, in every direction, are shelves and rows of adventures, memoirs, histories, education . . . books. And there, right in the front of the store, you behold the beauty of the coveted...
