By J’Nel Wright In these uncertain times, our thoughts turn immediately to the health and safety of loved ones. But as the crisis continues, we can’t help but be concerned for the financial state of local business. Now, more than ever, the solvency of your company...
By J’Nel Wright “Who are you? Ooh. Ooh. Ooh. Ooh.” The Who It seems like a rather obvious question: Who are you, and what do you have to offer customers? But it’s surprising to see how many companies struggle to develop a consistent message that clearly defines their...
By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name...
