by Stage Marketing | Blog
By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name...
by Stage Marketing | Blog
In a 2018 survey,49 percent of respondents said “they now rely more on content to research and make B2B purchase decisions compared to a year ago.” That’s great news for content marketers, especially since that number includes two great marketing assets: white papers...
by Stage Marketing | Blog
Lathum Nelson has a healthy appetite for public relations. That isn’t entirely metaphorical: he started in this business eating. Fresh out of college, he took an unpaid internship at Zoo Records in Santa Monica because he was a fan of some of their artists. While...
