By J’Nel Wright “Who are you? Ooh. Ooh. Ooh. Ooh.” The Who It seems like a rather obvious question: Who are you, and what do you have to offer customers? But it’s surprising to see how many companies struggle to develop a consistent message that clearly defines their...
by J’Nel Wright UTM. It sounds like a clinical condition, doesn’t it? In some ways, it can be. But the truth is, using UTMs as part of your social media marketing campaign ensures things run smoothly. In the social media world, UTM stands for Urchin Tracking...
In a 2018 survey,49 percent of respondents said “they now rely more on content to research and make B2B purchase decisions compared to a year ago.” That’s great news for content marketers, especially since that number includes two great marketing assets: white papers...
