By J’Nel Wright “Who are you? Ooh. Ooh. Ooh. Ooh.” The Who It seems like a rather obvious question: Who are you, and what do you have to offer customers? But it’s surprising to see how many companies struggle to develop a consistent message that clearly defines their...
By Isabella Markert With over 800,000 sources and over 55,000 journalists and bloggers, HARO can be a valuable tool for journalists as well as entrepreneurs and publishers. But with approximately fifteen sources for every one journalist, how can you stand out and...
By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name...
By Isabella Markert Between 2019 and 2020, the number of Facebook users worldwide is expected to increase from 1.62 billion users to 1.69 billion users. While Instagram may seem to be taking over, as of now, Facebook is still the most-used social media platform. So...
In a 2018 survey,49 percent of respondents said “they now rely more on content to research and make B2B purchase decisions compared to a year ago.” That’s great news for content marketers, especially since that number includes two great marketing assets: white papers...
